Follow de Forest started as an online store, a lifestyle store with more than 1500 SKUs. The store has a diverse stock such as streetwear clothing, designer items, record players, vinyl, polaroid cameras, art toys and more. Follow the Forest eventually became an official distributor of brands such as Crosley, OnlyNY, The Quiet Life, Benny Gold, Polaroid, among others.

After completing its first year, it opened its first brick and mortar store in the underground level of Galería Drugstore and in the second year another branch in the Barrio Italia.

The brand held several events within its premises such as radio programs, live musical groups, book signings, stationary bicycle competitions, parties and exhibitions of local artists, thus contributing to the local urban and artistic scene in the city of Santiago.